Entrepreneur, founder and e-commerce specialist with over 20 years of experience in the digital world.
In 2012 I founded Leading Courses. A simple idea: an honest platform where golfers can find, review, and book golf courses. What started as a side project grew into the European market leader with revenue of roughly €10 million and a team of 15.
Along the way I\'ve seen everything an entrepreneur can see. Investment rounds that cost you sleep. Decisions you wished you didn\'t have to make but had to. Periods of rapid growth that simultaneously feel like losing control. And moments when you ask yourself: why did I start this in the first place?
That question is always at the back of my mind when I work with entrepreneurs. Why did you start? What do you actually want to achieve? That original motivation is the compass for everything that follows.
Today I am a shareholder and investor at Leading Courses. Alongside my advisory work I co-founded The Centenary and write for Sustainly. But my favourite thing is still: standing alongside other entrepreneurs.
My company name says it all, really: it has to click. Between me and the client. And yes, I'm pretty digital too.
Almost always it comes down to one of these five drivers. Knowing which one applies to you makes every decision easier. It ensures focus. Choosing one thing may mean you have to let something else go.
The joy in the work, the product or the client.
Deciding yourself how, when and with whom you work.
Building financial security and growth.
Building something with meaning and impact.
Building visibility, recognition and reputation.
I work the way I would have wanted to be helped as an entrepreneur.
I take the time to learn your business, team and context before saying anything about what needs to change.
I work alongside you. I open laptops, speak with your team, dig into the data, and deliver work that actually gets used.
I say what I see. Not what you want to hear, but what you need to hear to move forward.
I don't write frameworks on post-its. I work until it's actually better.
Besides working for startups and scale-ups, I also worked for established organisations.
I don't just advise from theory. I do it myself too.
Europe's leading golf review and booking platform. Founded in 2012, grown to ~€10M revenue with a team of 15 professionals.
leadingcourses.com →A digital platform connecting century-old golf clubs through streamlined reciprocal agreements. From concept to launch in 2024.
thecentenary.co.uk →AI-powered reputation intelligence for golf clubs. Aggregates reviews across all platforms and turns them into concrete action points. Built for golf, designed to scale.
reputai →Dutch platform on sustainability and conscious living. A passion project I write for when time allows.
sustainly.nl →I live in Soest with my wife and three children (18, 17 and 15). Outside work you'll find me on the golf course, football pitch or padel court. I ski, like to cook, write occasionally and travel whenever I can. Nothing special, just a guy who loves sport, food and his family.
No sales pitch. Just a conversation about where you are and how I can help.
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