The challenge
Hollandsche Golfclub was growing rapidly through a buy-and-build strategy, but its digital presence hadn't kept pace. Over 14 separate domains, multiple CMS systems, and just as many hosting providers. Each park had its own site or was still running under the old Burggolf label. Presenting as one brand was near-impossible — yet that brand, and a clear explanation of the credit system, is exactly what converts new golfers.
What I did
Consolidated everything under one domain (hollandschegolfclub.nl), one hosting provider (Superspace), and one CMS. This was more than a technical migration — it was a change management project. Less text, better funnels, giving the website a real role in the organisation. Done in close collaboration with Laurens Luder of IntoGolf.
The result
Adding a new golf park now takes hours instead of weeks. Naarderbos and International Golf Maastricht have already been announced as new locations. Buying credits, booking tee times, planning lessons — all handled online. The first revenue figures after launch were immediately impressive. An AI chatbot is in the pipeline to guide visitors through the credit system.
