I help ambitious startups and scale-ups simplify, structure, and digitise their businesses. Not through expensive reports, but by working hands-on alongside you.
I don't just advise. I take ownership, execute, and make sure it delivers real results.
From webshop to funnel, from platform to process. I make sure your digital presence is solid, functional, and profitable.
Sharp choices, clear priorities. From plan to action, without endless meetings or expensive reports that end up in a drawer.
Someone to call when things get tough. Honest, direct, and always with your best interest at heart. No agenda, just straight advice.
I founded Leading Courses and built it into Europe's market leader. I raised €8.5 million in investment rounds, built teams, made hard decisions, and paid the price for my own mistakes.
That makes me more than an advisor. It makes me someone who truly understands what's at stake when you're growing, stuck, or facing decisions that really matter.
I'm not a consultant who files a report and disappears. I stay. Until it works.
I don't just advise from theory. I do it myself too.
Europe's leading golf review and booking platform. Founded in 2012, grown to ~€10M revenue with a team of 15 professionals.
leadingcourses.com →A digital platform connecting century-old golf clubs through streamlined reciprocal agreements. From concept to launch in 2024.
thecentenary.co.uk →Dutch platform on sustainability and conscious living. A passion project I write for when time allows.
sustainly.nl →From 14 separate domains and multiple CMS systems to one platform, one brand, and one consistent digital identity. Ready for further growth.
Launch of a new Shopify webshop, SEO improvements, and a solid online marketing strategy.
Introduction and growth of the Dutch branch. From localisation and content to sparring partner for the founder on strategic decisions.
Website and internet strategy for an innovative access management system for the hospitality industry.
No sales pitch. Just a conversation about where you are and how I can help.
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